SnackCrate is a subscription service-based company that curates monthly boxes, each featuring a different country’s snacks. 

I worked on their marketing team during the Summer of 2022 and Spring of 2023. I worked on a variety of projects, including web, print, and social media design. As well, I conducted design research in various capacities to inform my work.

At SnackCrate, a core value is education. I created a series of Instagram posts to better showcase this value to their audience on social media. Called SnackBowl, this series of educational posts is a Jeopardy-style, Quiz Bowl-esque series focused on eduacting their audience on a selected topic each week. I curated 52 topics – an entire year’s worth of content – and did loads of research to inform all of the questions and answers for each week. 

At SnackCrate, the main customer channel is the website. I worked on a redesign of the unboxing page to better integrate it with the design elements present on other areas of the site. As well, I worked to establish a brand library for use by their front-end developers. 

In August of 2022, SnackCrate decided to enhance their unboxing experience with a new webpage for customers. As the brand evolved and more content was being created, the page was in need of a refresh in order to fit better within the rest of the site. 

I took elements from the rest of the website to establish continuity and standardized type sizes across this page, as they had not been standardized in the past. This redesign creates a much more delightful user experience for their customers

Existing Landing Page

Existing Unboxing Page

Redesigned Unboxing Page

I conducted an audit of SnackCrate’s entire website in order to standardize the brand library for our front-end developers and web designers. This included standardizing:

• headers
• footers
• type sizes
• image treatment
• banners
• cards

SnackCrate uses print communication with their customers in one specific area: crate inserts. Internally, they use print for brand guidelines. 

SnackCrate’s brand guidelines were in need of a refresh. I redesigned this guide to include a newly written Verbal Identity Guidelines as well as refreshing the existing Visual Identity Guidelines. By properly curating these guidelines, every employee at SnackCrate knows how to talk about the company and what their design style is.

In order to not disclose company information, I am unable to showcase the internal contents of this book.

Each SnackCrate contains an insert informing the customer of:

• Country of the month
• Fun facts
• Map of the country with highlighted landmarks
• Country overview
• Snacks to showcase
 

Designing these inserts takes lots of research to determine which landmarks to showcase, their respective imagery, and fun facts. I designed four crate inserts at my time at SnackCrate and had loads of fun learning about the countries!