Second Nature
This project was a semester-long exercise in design research created for my Design Methodology I class.
Our class split into small groups to research a topic that has both global and local implications. My group chose to investigate the lack of biodiversity and conservation education present in both our local education systems and globally.
Initial Ideation
The semester began with every person in the class working individually to define issues that they are passionate about.
Upon coming together on our shared interest of biodiversity education and conservation, my group worked to continue defining what the problem is and how we can work to create a solution.
Upon coming together on our shared interest of biodiversity education and conservation, my group worked to continue defining what the problem is and how we can work to create a solution.
Research Insights
The primary research phase began with us outlining two surveys:
Our user survey showed us that people are aware of what biodiversity is, but they just don’t know how it relates to their daily life.
We ultimately ended up interviewing two individuals who work in the conservation space. Both interviews gave us a great deal of insight as to how we can make an impact and what niche we can work to fill with our solution.
We also attended a nature walk with Dr. Conover to learn firsthand what species effect our local biosphere.
- one for potential users
- one for potential stakeholders
Our user survey showed us that people are aware of what biodiversity is, but they just don’t know how it relates to their daily life.
We ultimately ended up interviewing two individuals who work in the conservation space. Both interviews gave us a great deal of insight as to how we can make an impact and what niche we can work to fill with our solution.
We also attended a nature walk with Dr. Conover to learn firsthand what species effect our local biosphere.
Our Goals
We created a target audience matrix to better define who we were creating this solution for. As well, we defined stakeholders within the area that would be likely to uplift our solution.
In order to narrow our focus further, we ideated on what we wanted to accomplish with our project as well as what outcomes we didn’t want.
In order to narrow our focus further, we ideated on what we wanted to accomplish with our project as well as what outcomes we didn’t want.
The Solution
The goal of this class was not to find a final solution to our problem; it was to fall in love with the research process. I think we did just that.
My team and I landed on a hybrid solution. Our tool, Second Nature, would work by educating the public through a tiered system of goods to educate themselves and support our mission.
View our entire presentation here.
My team and I landed on a hybrid solution. Our tool, Second Nature, would work by educating the public through a tiered system of goods to educate themselves and support our mission.
View our entire presentation here.
Final Poster Design
